Getting Media Exposure For Your Brand & Podcast w/Mitch Carson

In this episode, I talk with Mitch Carson, a celebrated professional speaker and closer.  We discuss strategies to elevate your brand through speaking, podcasting and media exposure. 

Mitch who has graced stages in 63 countries and produced over 2000 live events, shares actionable insights and personal anecdotes that will inspire podcasters and entrepreneurs alike. From leveraging trending topics to creating impactful media strategies, Mitch’s wisdom will help you rise above the noise and stand out in your niche.

 Key Takeaways:

1. The Power of Professionalism in Podcasting (02:36)  

 Mitch shares what distinguishes a polished podcast host from an amateur, highlighting the importance of preparation and professionalism.  

2. Leveraging Media Trends and Newsjacking (16:10)  

 Learn how to use current events and trending topics to pitch yourself to media outlets and elevate your visibility.  

3. AI as a Game-Changer (17:33)  

 Mitch explains how incorporating AI into your niche can position you as a forward-thinking expert and increase your chances of media coverage.  

4. The Role of Gratitude and Health in Success (25:06)  

 Mitch reflects on his recovery from a heart attack and the renewed appreciation for health and life that drives his work.  

5. Never Stop Publicizing Yourself (27:18)  

 Discover why continuous publicity efforts are key to staying ahead of the competition and maintaining relevance.

Connect with Mitch: Website | LinkedIn | YouTube

Transcript

J. Rosemarie Francis (00:01)  My guest today is Mitch Carson, a celebrated professional speaker and closer who has spoken on stages in 63 countries and produced over 2,000 live events in 19 countries. Welcome, Mitch.  

Mitch Carson (00:18)  Thanks for having me. I feel privileged to be here, Rosemarie.  

J. Rosemarie Francis (00:21)  Of course! I'm privileged to have you. Before we dive into what you do, could you tell us—who is Mitch Carson?  

Mitch Carson (00:29)  He's this extremely handsome man... if you ask anyone with hidden optics! No, I'm just a man who has experienced life. I recently turned 64, and I’m not ashamed of my age. It is what it is. Nobody can fight gravity, age, or taxes in the U.S.—it’s just not possible.  

J. Rosemarie Francis (00:36)  True!  

Mitch Carson (00:59)  Through this journey, I’ve learned a lot. I don’t want to be that guy sitting in a rocking chair with a gray beard, smoking a pipe. That’s not my style. Instead, I want to pay it forward and share what I’ve been gifted in life. I’ve had quite a career—I could retire now. In fact, I did retire about nine or ten years ago for three years, but during the pandemic, I realized how bored I was.  

When the mind slows down, so does the body. So, I got back to work and haven’t looked back. My role today is different from when I was in my 30s or 40s. I still work, but I find more value in giving back now. It’s about paving the way for those who don’t yet know the path.  

J. Rosemarie Francis (02:36)  That’s amazing. Thank you for paving the way and being so generous with your time. Now, you’re a professional speaker, and here we are on a podcast. Would you say that being a podcaster qualifies someone as a professional speaker?  

Mitch Carson (02:46)  Yes and no. There are various levels of podcasting. Let me give you an example. Recently, I joined a podcast where the host sent me the link just two minutes before the interview. My assistant and I were scrambling. When we finally joined, the host was lying on his bed, earbuds in, with traffic and sirens in the background. It was a mess—poor audio, no introduction, and zero professionalism.  

Then you have professionals like you. You’re prepared, you use a professional platform, and you’re dressed appropriately. That’s what makes the difference.  

J. Rosemarie Francis (06:34)  Thank you! Although, I can’t promise there won’t be a barking dog in the background.  

Mitch Carson (06:48)  That’s okay—dogs are charming. It’s the sirens and honking horns that aren’t professional.  

J. Rosemarie Francis (07:06)  So, that’s a lesson in how not to host a podcast, right?  

Mitch Carson (07:15)  Exactly! It’s important to add value for the guest, audience, and host. Respect and professionalism are key.  

J. Rosemarie Francis (08:12)  Agreed. Now, beyond speaking, you help people promote themselves in the media. Can you share what you do for your clients and how we can connect with you?  

Mitch Carson (08:31)  Sure! Whether you’re a speaker, podcast host, CEO, or author, the ultimate media platform is network television. I help clients elevate their brands by getting them featured on recognized networks like ABC or CNN.  

I also provide media training to ensure my clients shine during live interviews—there are no do-overs on live TV. Podcasts, on the other hand, are more forgiving since they’re mostly recorded. Both platforms are excellent for building credibility.  

J. Rosemarie Francis (12:36)  That’s great advice. How can independent podcasters benefit from this type of exposure?  

Mitch Carson (14:38)  For podcasters, exposure starts with quality content and preparation. If you want to be featured in big publications or on TV, leverage your podcast episodes to build credibility. Always add value to your audience and host.  

J. Rosemarie Francis (15:40)  What strategies can someone use to get featured on major TV networks?  

Mitch Carson (16:10)  One strategy is to tie your expertise to current events. For example, with the upcoming U.S. presidential election, having a unique opinion could get you media coverage. Another approach is leveraging trending topics like AI—anything wrapped around artificial intelligence is highly marketable right now.  

J. Rosemarie Francis (23:28)  Thank you for those insights. What are you grateful for today?  

Mitch Carson (25:06)  I’m grateful for my health and recovery. After experiencing a heart attack last December, I’ve embraced a healthier lifestyle and am living my best life.  

J. Rosemarie Francis (25:59)  Thank you for sharing that, Mitch. Any parting advice for podcasters?  

Mitch Carson (26:10)  Leverage your platform relentlessly. Keep creating content, share it widely, and don’t stop promoting yourself. Your competition won’t keep up if you stay consistent.  

J. Rosemarie Francis (27:45)  Thank you so much, Mitch Carson. I appreciate you sharing your wisdom with us today.